A survey has found the vast majority of the female population are happy to resort to tricks such as wearing "magic pants" to appear slimmer.
The study found the most common cheats were push-up bras, with almost half of women using them to boost their cleavage.
More than four in 10 admitted they have worn oversized Bridget Jones-style pants because they help hide unwanted bumps and give the impression of a flatter stomach and a more pert bottom.
Even celebrities resort to slimming underwear, with Jennifer Lopez recently revealing her magic pants during a performance, and Susannah Constantine, from Trinny and Susannah showing off her own push-up corset during a charity event this week.
The survey of 1,300 women, carried out by the Lakeside Shopping Centre, also found more than a third of women dim lighting to enhance the romantic mood, while others admitted to more unusual methods.
Some said they used vaseline on their eyelids to appear more awake, while it was also suggested haemorrhoid cream under the eyes gets rid of dark circles and bags.
And one in 10 admitted using breast-enhancing "chicken fillets".
Personal shopper Angela Poplett said: "Feeling and looking sexy is high on UK women's list of priorities but it's surprising how many women try to cheat their way to a sexier look.
"It's amazing to see how popular magic pants have become considering they were only launched a couple of years ago.
"I often recommend them to clients."
The poll also revealed the perils of attempting to look beautiful.
Top of the list was the visible panty line, followed by smudged mascara and unshaven legs.
Others included lipstick smudged on teeth and streaky fake tan, while falling over in high heels was also embarrassing.
Men meanwhile were asked what outfit they believed women to look sexiest in.
While women believed a classic black dress or snug fitting jeans was the best, men thought short skirts and low-cut tops were the way to go.