How Many 'Bogus Coal Moments' Will There Be At Tonight's US Presidential Debate?

The coal industry wants to buy your love.

Having sponsored nearly every debate in the presidential primaries, the coal industry is stepping up its $40 million election advertising bombardment starting today with an ad blitz of the upcoming general election debates.

The Sierra Club's national coal campaign director, Bruce Nilles, just let me know that his team will be watching the debates like a hawk, keeping an eye out for "bogus coal moments" and ferreting out their attempts to spread misinformation.

That's where you come in. Sign up to receive a mobile alert when a "bogus coal moment" occurs during the debates. Get "real time" alerts via a mobile reality-check text message every time the coal industry tries to spread more lies. You can either use our online form to sign up or, heh, text DIRTY to 69866 using your mobile phone.

Coal corporate fat cats are desperate to stop our progress toward a clean energy economy. They will spend as much money as they can to convince us that coal is a more important investment than renewable energy.

That's why they've spent tens of millions of dollars on slick advertising to mask the facts about coal. The truth couldn't be simpler: coal is expensive, detrimental to our health and communities, and is a distraction from real comprehensive clean energy solutions that include wind, solar and greater efficiency practices.