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Saturday, June 14, 2008

Civic Outsells F-150 for First Time Ever


Coupled with GM’s news that the company will be closing plants and scaling back SUV production, the word that the F150 is finally not the country’s best-selling vehicle seems to put the final nail in the coffin of American gas guzzling. Sure, there are still tons of F150s selling (a lot of them to people who don’t really need them), but this change represents one of the biggest swings in the US auto market recently.

The numbers tell the whole story. Here are May’s top five selling vehicles:

  1. Honda Civic - 53,299
  2. Toyota Corolla - 52,826
  3. Toyota Camry - 51,291
  4. Honda Accord - 43,728
  5. Ford F-150 - 42,973

Overall, most of the automakers were way down in sales, except for Nissan and Honda, with Honda posting an increase of 11%. Strong sales of traditional economy cars show that people are not just trying to save money on gas, but are buying less expensive, less powerful cars in order to cope with an economic slowdown.

So what does all this really mean? It’s hard to say. On the one hand, the Prius is the most searched for new car on cars.com, but hybrid sales are also slumping. It seems that buyers know about the fuel economy possibilities with hybrids like the Prius, but are getting scared off by the price premium and moving towards either no car or a small car like the Civic or Corolla.

The real question now is, will it stick?

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