We might file this one under 'missed opportunity'...
It may be sad but it's true - sex sells. We've seen this ourselves in the popularity of our guide on How to Green Your Sex Life, or Solar Powered Bikinis, so 'Oily Cassandra' might very well be on to something in her attempts to educate the masses on the threat of peak oil (imagine if Al Gore had donned lingerie!). Whether or not folks agree with the medium, the message that we need to pay attention to dwindling oil supplies, and fast, is hugely important. Nevertheless, we're dissapointed at how fast Cassandra swings from awareness raising to defeatism, at least where certain alternatives are concerned. Sure, peak oil is likely to bring us some very tough times ahead - as Jeremy Leggett recently argued, we need to be mobilising as if for war - but to simply say we blew our chance to invest in renewables is not helpful. We are hardly short of options, both technological and societal, when it comes to cutting down on oil use fast, and it would have been nice to see Cassandra inspiring action rather than despair in her video. Here's just a short list of what we might have included (maybe we'll make a video of our own to highlight them...):
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