Thursday, May 29, 2008

EcoGeeks Get All the Girls

Just in case you needed another reason to care about the environment...turns out girls dig guys who dig environmental technology. According to a study done by GM (of all people) as part of this year's Challenge X competition:
  1. Close to nine in 10 women (88 percent) say they’d rather chat up someone with the latest fuel-efficient car versus the latest sports car.
  2. Eighty percent of American car buyers would find someone with the latest model fuel-efficient car more interesting to talk to at a party than someone with the latest model sports car.
  3. More than four out of 10 (45 percent) 18-43 year-olds say it’s a fashion faux-pas nowadays to have a car that is not green or environmentally friendly.

Little did we know...we've been fashionable all along! OK, maybe not me...I'm still tooling around in my old Sentra. No one seems to have told 80% of America that it's greener to keep driving your current car than to invest in a new one.

Nonetheless, it's good news. And when I buy my first new car (never) I'll be sure to let everyone know how green it is.

GM's Challenge X is a yearly competition between college students to make GM vehicles more efficient. Students from 17 universities are "re-engineering" Chevy Equinox's to make them more efficient and reduce their greenhouse impact while retaining consumer appeal. Solutions the students are putting together include alternative propulsion systems like fuel cells and hybrids, and alternative fuels like biodiesel and ethanol.

This year's winners, from Mississippi State, increased the fuel economy of the Equinox by almost 40% with a hybrid-electric bio-diesel engine.

Via Press Release

Original here

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